A Decade of Partnership. A Legacy Beyond the Finish Line.
Since 2015, Yas has proudly served as the official sponsor of the 21KM Half Marathon at the Kilimanjaro International Marathon. What began as sponsorship has evolved into a long-standing partnership rooted in sport, community, innovation and sustainability.
For ten consecutive years, Yas has supported thousands of elite and amateur runners gathering in Moshi under the shadow of Mount Kilimanjaro.
Strengthening the Half Marathon category and elevating the runner experience through operational collaboration and digital connectivity.
The Green for Kili initiative launched to protect Kilimanjaro’s ecosystem with a goal of planting thousands of trees.
Celebrating 10 years of sponsorship with innovation, digital engagement, and environmental conservation.
Real-time race tracking and seamless digital engagement.
Thousands of trees planted around Mount Kilimanjaro.
Supporting Tanzanian athletes and global runners.
Driving visitors to Moshi and the Northern Circuit.
As the partnership enters its second decade, Yas remains committed to expanding digital innovation, fostering youth participation in athletics, strengthening community engagement, and deepening environmental conservation efforts.